Privacy Policy

1. Introduction

Welcome to PulseAI ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered marketing campaign management platform and services.

2. Information We Collect

2.1 Information You Provide Directly

• Account Information: Name, email address, password, and company information
• Profile Information: Business details, marketing preferences, and account settings
• Campaign Data: Marketing campaign information, budget data, target audience details, and marketing objectives
• Upload Data: Advertising history files, performance data, and related marketing materials
• Communication Data: Messages, feedback, and support requests

2.2 Information from Third-Party Integrations

When you connect your advertising accounts through our platform integrations, we collect:

• Meta Ads Data: Campaign performance metrics, audience insights, ad creative data, spend information, and account details
• Google Ads Data: Campaign statistics, keyword performance, conversion data, and account information
• Analytics Data: Website traffic data, conversion metrics, and user behavior insights
• Account Information: Account IDs, account names, associated email addresses, and platform-specific identifiers

2.3 Automatically Collected Information

• Usage Data: Pages viewed, features used, time spent on platform, and user interactions
• Device Information: IP address, browser type, operating system, and device identifiers
• Log Data: Server logs, error reports, and system performance data
• Cookies and Tracking: Session data, preferences, and analytics information

3. How We Use Your Information

We use your information for the following purposes:

• Service Delivery: Provide AI-powered marketing insights, budget optimization, and campaign management tools
• Platform Integration: Connect and synchronize data from your advertising accounts and analytics platforms
• AI Analysis: Generate personalized recommendations, audience insights, and performance optimizations
• Account Management: Maintain your account, process transactions, and provide customer support
• Communication: Send service updates, feature announcements, and respond to inquiries
• Platform Improvement: Analyze usage patterns to enhance our services and develop new features
• Security: Detect fraud, prevent abuse, and maintain platform security
• Legal Compliance: Meet regulatory requirements and protect our legal rights

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Third-Party Integrations

When you connect third-party services (Meta Ads, Google Ads, etc.), we share necessary data to provide our services. This sharing is governed by your explicit consent and the terms of those platforms.

4.2 Service Providers

We work with trusted service providers who assist us in delivering our services, including:

• Cloud infrastructure providers (Google Cloud Platform)
• AI and machine learning service providers
• Analytics and monitoring services
• Customer support platforms
• Payment processors

4.3 Legal Requirements

We may disclose information when required by law, to protect our rights, or to ensure platform security.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Facebook/Meta Integration Compliance

Our platform integrates with Facebook's Marketing API and other Meta services. This section addresses Meta's specific requirements:

5.1 Meta Data Usage

• We access your Meta Ads data solely to provide marketing analytics and optimization services
• Meta data is used for campaign performance analysis, audience insights, and budget optimization
• We do not use Meta data for any purpose outside our stated marketing management services
• All Meta data handling complies with Facebook's Platform Policy and Terms of Service

5.2 Data Retention for Meta Data

• Meta advertising data is retained only as long as necessary to provide our services
• You can request deletion of your Meta data at any time through your account settings
• We automatically purge Meta data when you disconnect your Facebook/Instagram accounts
• Cached Meta data is refreshed according to Facebook's API guidelines

5.3 Meta Data Security

• All Meta data is encrypted in transit and at rest
• Access to Meta data is restricted to authorized personnel only
• We implement Facebook's recommended security practices for API access
• Regular security audits ensure ongoing compliance with Meta's requirements

5.4 User Control Over Meta Data

• You maintain full control over which Meta accounts are connected to our platform
• You can revoke access to your Meta data at any time through Facebook's App Settings
• We provide clear information about what Meta data we access and how it's used
• You can export or delete your Meta data from our platform at any time

6. Data Security

We implement comprehensive security measures to protect your information:

• Encryption: All data is encrypted in transit using TLS and at rest using AES-256
• Access Controls: Role-based access with multi-factor authentication for all team members
• Infrastructure Security: Secure cloud hosting with regular security updates and monitoring
• Data Isolation: Client data is logically separated and access-controlled
• Regular Audits: Ongoing security assessments and penetration testing
• Incident Response: Established procedures for detecting and responding to security incidents

7. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request access to your personal information we hold
• Rectification: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request export of your data in a machine-readable format
• Restriction: Request limitation of processing in certain circumstances
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for data processing where applicable

To exercise these rights, please contact us at privacy@pulseai.com or through your account settings.

8. Data Retention

We retain your information for the following periods:

• Account Data: Retained while your account is active and for 90 days after deletion
• Campaign Data: Retained for 24 months after campaign completion for historical analysis
• Third-Party Integration Data: Retained while integrations are active and up to 30 days after disconnection
• Usage Analytics: Aggregated, non-personally identifiable data may be retained indefinitely
• Legal Requirements: Some data may be retained longer to comply with legal obligations

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers, including:

• Standard Contractual Clauses approved by regulatory authorities
• Adequacy decisions recognizing equivalent data protection standards
• Certification schemes ensuring appropriate data protection measures

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Maintain your login session and platform preferences
• Analyze platform usage and improve our services
• Provide personalized features and recommendations
• Ensure platform security and prevent fraud

You can control cookie settings through your browser preferences. However, disabling certain cookies may limit platform functionality.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes through:

• Email notification to your registered email address
• Platform notification when you next log in
• Updates to this page with a new effective date

Your continued use of our services after the effective date constitutes acceptance of the updated Privacy Policy.

13. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

14. Regulatory Information

14.1 GDPR (European Users)

If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local supervisory authority.

14.2 CCPA (California Residents)

California residents have specific rights under the California Consumer Privacy Act (CCPA). For more information about your rights and how to exercise them, please contact us using the information above.